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Objective

To raise breast cancer awareness and to encourage more women to come forward for regular breast screening.

Overview of the programme

Breast cancer is ranked the first cancer among Malaysian women (Malaysian National Cancer Registry Report 2007-2011).

Screening is a method used in an attempt to detect early breast cancer. Common screening method includes breast self-examination, mammogram and ultrasound.

In conjunction with Pink October, a mammogram service as low as RM39.

Target audience

Primary target: Women's 40 years and above

Campaign message

Early detection saves life!

Criteria for KOL selection

With health-conscious followers.